The Concept

Decision & Concept branches

Now it is time to build the value of the idea and find it´s Unique Selling Points. You will have to make the ideas/concept as concrete as possible to convince management to invest R&D money. Let the concept branches guide and support you in that process. They help you focus on what's new and what is the benefit.

Remember!

If it's not new, it's not worth spending money on save your money for pattern breaking ideas.
If there is no real customer benefit, it won't sell Customers eat fake arguments for breakfast.
It has to be a concrete and accurate description to stand up all against the fear of change.

We provide you with 5 different decision branches. Do it, Develop further, Give away, Save, Throw. The Concept branches prompts you for What's New, What's the Benefit, Who's the primary target and What's your Slogan? You can change these to fit Your specific situation. All information our inside Visual Mind and/or MindManager for easy output to Word, Powerpoint, Project or as an HTML file.

Read about the other steps:
The Challenge
The Warm-up
The New Ideas
The Prioritization
The Concept

View a complete example